Re: [off-topic] using songs for commercials
While I honor Densmore's position, that doesn't make the opposite position dishonorable, and I gotta say, there's a lot of creativity in advertising. (Miller Lite catfight commercials notwithstanding.) When all the ethical back-n-forth lets up for a minute, I have to admit that it was just a pure pleasure to hear the Buzzcocks on the TV. Ditto for the other day when I heard the Jon Spencer Blues Explosion used in a new Subaru commercial. (It was the opening section of "Bellbottoms.") It's the same pleasant shock of the familiar that I used to get as a kid listening to the radio. On the other hand, if the music is used to plug a product I hate, I reserve the right to inconsistently holler "sellout!" Like just a few minutes ago, when I caught "Train in Vain" in a commercial for the new Jim Rome ESPN show. Speaking of products to hate, Jim Rome makes me want to kill myself for being a sports fan. William Crump
on 4/26/03 3:20 PM, William Crump at crumpw@bellsouth.net wrote:
On the other hand, if the music is used to plug a product I hate, I reserve the right to inconsistently holler "sellout!" Like just a few minutes ago, when I caught "Train in Vain" in a commercial for the new Jim Rome ESPN show. Speaking of products to hate, Jim Rome makes me want to kill myself for being a sports fan.
ESPN uses what they want and don't always get permission nor offer payment for it. Cable is in a weird royalties nether-world, and ESPN and BMI and ASCAP have not come up with a rate, and the way this works is that, if no rate is decided, no amount is paid nor escrowed. And, since they're owned by ABC, it's hard to sue them and not lose money. For some reason, they get away with this both on publishing and sync. Four of my tunes -- for which I owned publishing and masters -- were used prolifically on an ESPN Tony Hawk series. The only way I saw any money was when the series was abig enough hit that the producers decided to make a DVD of it, and an independant production company (not affliated with ESPN) put it out. Then, they had to get publishing and sync from me. I granted it for three of the tunes. Their non-ability to have the fourth cost them -- according to a production assistant in charge of licenses -- thousands of dollars in re-editing (as the footage was originally cut to fit the tune) and whatever was the cost of getting another tune to fill that slot. I'm proud to have cost them nearly them $5000 for not paying me about $3500. sh
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