on 6/10/03, Skip Heller wrote:
That punk rock has become the new corpo-nostalgia means only that those records sold better than any of us were told.
More accurately, no-one told us that those records were going to sell to a lot of kids who were going to grow up to become employees (and owners) of businesses whose job it is to create advertising. I'm not really convinced that using Ramones or Clash songs evokes any real consumer nostalgia (outside of people who frequent lists like this one, let's say); it's way more likely that some hipster promo or ad producer found some track (or had, in turn, some even-more-hip subcontracting agency find it) that he or she loved, wanted to use, and managed to sell through to the client as "cool" (Thomas Frank outlines the mechanics of how some of this works in "The Conquest of Cool"). Least that's the way it works 'round these parts ... Phil @ TNT PS: May I feel free to use the term "copro-nostalgia" instead?