15 Nov
2009
15 Nov
'09
10:50 p.m.
Glenn, I don't think you are understanding the original comment: "Kevin said they may have chose not to do Blu-ray because it is a very expensive process. Understandable. " What was meant by an "expensive process" is that manufacturing, advertising and marketing two formats is much more expensive than manufacturing, advertising and marketing one. Understand? To me it makes sense. This is Yello's first DVD. By producing the standard format first they get a good idea of the size of their DVD market. Once they know that, they can percentage out how big the Blu-ray market will be. Smart marketing if you ask me. Not cynical. , Jonathan