14 Nov
2009
14 Nov
'09
9:53 a.m.
Glenn, I think the normal chain of events would be to release a standard DVD then down the road release the Blu-Ray version. That way they sell more standard DVDs If there is no Blu-ray version available the Blu-ray people will buy the standard version. To me Yello has made a smart choice They are appealing to the larger demographic. Then down the road they can have a special edition blu-ray package maybe with bonus items. Brilliant! One of the secrets to good marketing is always leave your customers wanting more. Don't blow your wad all at once. , Jonathan