[Yello] Yello - are they just a cult band?... discuss

Okay , I am frustrated. Have been a UK Yello fan since 1983. Over the past ten years I feel through crap marketing and bad distribution Yello have become a cult band (basically you cannot get new yello stuff on the High Street anymore) I only got to know about the new CD through the Internet and yet there has been nothing in HMV etc... How are Yello going to reach out tuto a new fanbase? You cannot get hold of the product in England and this frustrates me. It forces people to illegally download and I think it is all because the way Yello are marketed - niche marketing! They are such an influential band but there has been no media exposure. I just don't get it ? Jon G