please take off the Yello mailing list
 
> From: georg.plank@aon.at
> To: yello@mailman.xmission.com
> Date: Mon, 16 Nov 2009 11:06:15 +0100
> Subject: Re: [Yello] Blu-Ray being more expensive to make
>
>
> Yes, Jouni is absolutly right.
> We are publishing many DVD titles for our customers, but we did only
> one big big-ray project in the last two years.
> The authoring is very different to DVD. Of course you can use
> nonprofessional solutions, but these offer only the DVD menue
> structures with HD material embedded.
>
> But the "expensive" part is paying all the license and DRM fees to the
> blu-ray group.
> Unless they lower these rate, there will never be a Yello blu-ray
> release.
>
> So blu-ray is only for blockbusters and "common" music,.
>
>
> Am 16.11.2009 um 06:58 schrieb Jouni Salo:
>
> > Do not forget every Blu-Ray disc author has to pay hefty licensing
> > fees for the DRM that has to be included in every disc. There is a
> > one time fee per author, per release and per each disc. This is why
> > small independent publishers will not have their content available.
> >
> > Considering the DRM is making both hardware and discs a lot more
> > expensive to the consumer in an attempt to prevent them form making
> > legal copies of the content they supposedly own when they buy a
> > disc. Just say no to DRM and do not buy.
> >
> >
> >>
> >>> I think the normal chain of events would be to release a standard
> >>> DVD
> >>> then down the road release the Blu-Ray version. That way they
> >>> sell more
> >>> standard DVDs
> >>> If there is no Blu-ray version available the Blu-ray people will
> >>> buy the
> >>> standard version. To me Yello has made a smart choice
> >>> They are appealing to the larger demographic. Then down the road
> >>> they can
> >>> have a special edition blu-ray package maybe with bonus items.
> >>
> >> Sure, but this is pure marketing and sales strategy, and has
> >> nothing to do
> >> with BluRay being more expensive to make. So which is it,
> >> prohibitive costs
> >> or marketing strategy?
> >>
> >
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>
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