Yes, Jouni is absolutly right. We are publishing many DVD titles for our customers, but we did only one big big-ray project in the last two years. The authoring is very different to DVD. Of course you can use nonprofessional solutions, but these offer only the DVD menue structures with HD material embedded. But the "expensive" part is paying all the license and DRM fees to the blu-ray group. Unless they lower these rate, there will never be a Yello blu-ray release. So blu-ray is only for blockbusters and "common" music,. Am 16.11.2009 um 06:58 schrieb Jouni Salo:
Do not forget every Blu-Ray disc author has to pay hefty licensing fees for the DRM that has to be included in every disc. There is a one time fee per author, per release and per each disc. This is why small independent publishers will not have their content available.
Considering the DRM is making both hardware and discs a lot more expensive to the consumer in an attempt to prevent them form making legal copies of the content they supposedly own when they buy a disc. Just say no to DRM and do not buy.
I think the normal chain of events would be to release a standard DVD then down the road release the Blu-Ray version. That way they sell more standard DVDs If there is no Blu-ray version available the Blu-ray people will buy the standard version. To me Yello has made a smart choice They are appealing to the larger demographic. Then down the road they can have a special edition blu-ray package maybe with bonus items.
Sure, but this is pure marketing and sales strategy, and has nothing to do with BluRay being more expensive to make. So which is it, prohibitive costs or marketing strategy?
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