Billboard charts - what happens next?
Thanks, Maggie, for the interesting Billboard information. I think Sting has learned a great deal from his last album/tour and will be putting that lesson into practice for "Sacred Love". Brand New Day was a slow mover after its release. Then it was brought to the rest of the public by Compaq, Jaguar, and Best Buy. Barely a month after its release, Sacred Love has already gained corporate sponsorship from AOL, American Express Blue and Victoria's Secret. The latter is obviously going to be centered around "Whenever I Say Your Name". The tv special is timed around the single's release and I'd wager that the song will feature prominently on the "exclusive" Sting mix CD that's to be sold at the retail stores. A collector's item for us, an Ebay goldmine for some, and some carefully executed targeting of a potential Sting demographic. The fan part of me is thrilled to see Sting everywhere. The cynic part of me rolls my eyes at the timing and cost of the expensive fan club, corporate promotion of the Chicago concert (almost obtrusive on the Westwood One broadcast), the AOL commercial, the DVD and corresponding tv special, the Victoria's Secret thing, the book release, and the "market crossover potential" that'll be pushed for with the new single. The album's not doing as well as expected, so I'm guessing that there'll be more sponsorship before the tour is through. I don't even want to know what the merchandise for this tour will cost, let alone the tickets. Thoughts? -b- -------------------------------------------------------------------- mail2web - Check your email from the web at http://mail2web.com/ .
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bjacob@pop-server.nyc.rr.com