[math-fun] East of the South Pole?

The New York Times has an Feb. 19 article at < http://www.nytimes.com/2008/02/19/science/19scope.html > with a photo caption that reads: << IMAGING The Plato Observatory, on Dome Argus, 13,000 feet high and about 700 miles east of the South Pole.

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Is this as nonsensical as I think, or is there a reasonable meaning to the phrase "east of the South Pole" ? --Dan _____________________________________________________________________ "It don't mean a thing if it ain't got that certain je ne sais quoi." --Peter Schickele