RE: [AML] Re: Zarahemla Books contest?

At 02:49 PM Friday 8/31/2007, Eugene Woodbury wrote:
>The fact that "Compass Books" is an established book store chain and
>publisher (though the publisher called "Compass Books" seems a
>marginal operation) does increase the possibility of a trademark
>infringement lawsuit. (Though you'll probably be safe as long as
>you're obscure.)
>
>The more I think about it, the more I'm convinced that if a
>publisher intends to exploit the Mormon market in any way, the name
>itself needs to carry a lot of that weight without becoming a boat
>anchor. That's why I've concluded that Zarahemla is the just about
>the perfect name. Better than Deseret, which I'm afraid some people
>might take as a misspelling. So I would want to combine "Compass"
>with something that would clue literate Mormons into the editorial
>stance, but without distancing non-Mormons. There have got to more
>"Zarahemla"-type words in Mormon canon and culture.



Plenty of weird names and words in the book of Ether. I'm sure you'd
get attention using frex the name of his ancestor mentioned in Ether
1:7 - 8 (the son of Ethem and father of Coriantor) . . .


-- Ronn! :P